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My friend John Moore is in many circles considered a marketing genius (building The Starbucks brand – then following it up by building Whole Foods). In other circles he is a beer aficionado. To me he is both.

He is writing a book called Tribal Knowledge. It will tell you the stories from inside of Starbucks. But more importantly, it will teach you the lessons.

John will be posting blurbs on his site over the coming weeks. Enjoy!

Brand Autopsy