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« No One Cares | Main | Use The Right Tool For The Conversation »

Why Is This Impressive?

I use a Mac. I like Macs. Now, the last time I criticized Apple , I was lambasted. I'm OK with that :) This isn't really about Apple.

This is a quote from PC Magazine praising Apple's high quality:

"Last year, Apple's score on units needing repair was an impressive 11 percent—well below that of any other company in the survey."

What exactly is going on here? How is it that failing your customers eleven percent of the time is impressive?

I mean kudos to Apple for sucking the least, and I'm glad they are on the march, but it seems like pretty abysmal performance. For the leader, and certainly for everyone else.

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