Right Under My Nose


So I have written about Octane several times here. But it occurred to me the other day that it really is an extraordinary business with a lot of lessons to teach any business. I learn from Octane all of the time. So I thought it might be fun to do a series on Octane, what I think makes it a great business, and in the process detail what any business can learn from it. Look for 5 posts over the next week or two to dig into Atlanta’s favorite coffee shop.

** Disclaimer: I am wildly biased. The owners of Octane are two of my very closest friends, I am a runaway coffee snob, and I have spent easily 2000 hours at Octane since it opened in December of 2003. Of course that wild bias might just make things better. We’ll see….

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